There is "Belgian Touch"... and The Belgian Touch. While some try to ride the wave of this trendy term, only one entity truly embodies the energy, creativity, and innovation of modern Belgian magic: The Belgian Touch, founded by Maxime Croisé and Gaëtan Delatour.
A new generation of artists
These two artists have redefined the codes of illusion by blending technology, storytelling, and Belgian aesthetics in each of their performances. Their approach is part of a broader creative process, placing magic at the intersection of technology, visual art, and brand strategy.
Their goal? To make Belgium shine through immersive, modern, and committed magic. Their style is rooted in their generation: agile, bold, inspired by new tools and new practices, while never losing sight of the human emotion at the heart of every magical effect.
A magic at the service of businesses and brands
The Belgian Touch does not simply use tablets or screens: the duo creates visually impactful experiences, designed as powerful communication tools. Each illusion becomes a vector of emotion and a lever for memorisation for companies and brands that wish to leave a lasting impression on their audience.
Tailor-made services, adapted to the strategic challenges of their clients, allow each show to be much more than just entertainment: it is a message, an identity, an experience.
A claimed and embraced Belgian identity
The duo also plays on the strong identity of their country of origin. With a mascot inspired by the Manneken Pis, a trilingual humour (FR/NL/EN), nods to Belgian culture, and a bold visual style, The Belgian Touch embodies a Belgium that creates, dares, and inspires..
In their shows, one can find the quirky spirit, a strong graphic identity, and the self-deprecation characteristic of these two emerging Belgian artists. They are as much artists as they are communicators.
An international recognition
Present on the biggest international stages, they have managed to win over both a wide audience and the largest brands in search of differentiation and impact.
The Belgian Touch is the art of illusion serving a vision: that of contemporary magic, rooted in the present, carrying emotion and meaning.